Campaign attribution
Measure pre-install and already-installed app journeys using attribution providers and UTM links, then connect each source to downstream product behavior.
Custom dashboards
Create clean dashboards with flexible blocks for insights, charts, funnels, lifecycle views, retention, and journeys. Arrange the view your team needs in minutes.
Trend chart
Track key product and marketing metrics over time, compare segments, and spot growth changes as they happen.
Funnel chart
See where users continue, hesitate, or drop. Connect campaign quality to every conversion step.
Lifecycle chart
Understand how your audience moves between new, active, dormant, and resurrected states without building manual reports.
Stickiness chart
Measure whether users are building a habit with your product through daily, weekly, and monthly activity patterns.
Retention chart
Compare cohorts by source, campaign, or product behavior to see which users come back and why.
Flow chart
Visualize user journeys and paths from acquisition to activation, feature discovery, purchase, and return sessions.
Ad → Signup → Core action
Session replay
Watch real sessions to understand confusion, friction, and intent behind the numbers.